First idea that has inspired me is H&M's use of semacode on billboards and magazines in Europe. This has enabled shoppers to purchase items straight from their mobile phones without the hassle of trying to remember something you thought looked nice on the model in the billboard.
H&M has also attached semacode to the tags of some clothing to scan for later use.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Another idea that has inspired my thesis project is the display IconNicholson built in stores called Social Retailing. Teenage girls would try on outfits and while looking in a special mirror were able to beam a live feed of the outfit to receive feedback from friends. They are also able to see what others have purchased and make buying decisions together.
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Gumbo is a project I created that also brings me inspiration. Gumbo is a mobile application where users can search for recipes based on ingredients. One aspect I thought would be great for New Yorkers, to incorporate in the application at a later date, would be to find a recipe that you wanted to enjoy and then send that list of ingredients to a company like fresh direct who will then deliver your items home, allowing you more time to do other necessary errands; all through a simple application on your cellphone. I think the cell phone will definitely be a gateway to unlimited possibilities.
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